4 February 2019: Aprirose, the real estate investment company, has today taken the next step in its evolution in the hotel industry, by launching its own hotel operating platform. The platform will initially be operated in conjunction with leading hotel operator, Kew Green Hotels, who will provide systems and support whilst the new service is established.
Aprirose operates across a number of sectors and Tim Shearman was appointed as CEO of Aprirose Hotels in June 2018. Aprirose’s hotel assets now total 25 under a number of international brands from the major franchises, including Hilton, Marriott, Accor, plus its own QHotels brand.
Aprirose’s QHotels are currently undergoing significant asset management and modernisation, with the rebrand of seven of the hotels, with the launch of 5 Doubletree by Hilton last year and 2 Delta by Marriott due in early 2019.
Tim Shearman, CEO, Aprirose Hotels, said: “The creation of our own hotel operating platform is an exciting new development in the growth and evolution of our hotel portfolio as we have further expansion plans nationally and internationally. It demonstrates our long-term commitment to the sector and will allow us to recruit industry leading talent and drive value for our clients. By initially working with the experienced Kew Green Hotels team it will allow us to hit the ground running and offer a seamless and best-in-class service to our customers. We would like to thank RBH for their collaboration over the last two years on the QHotels portfolio, and we continue to work with them on our Mercure Bristol Holland House and Hampton by Hilton London Docklands hotels.”
Alex Pritchard, Chief Executive Officer of Kew Green Hotels Ltd, said: “We are delighted to have partnered with Aprirose in the establishment of their new operating platform. These additions are part of our continued strategy to grow our managed division, alongside our owned estate, with a target to reach a portfolio of in excess of 100 hotels.”
Aprirose’s acquired QHotels in September 2017.