Real estate investment manager, Aprirose, has appointed placemaking specialist, P-Three, to help it develop and execute its retail strategy for their St John’s Wood portfolio.

Aprirose acquired the mixed-use retail and residential portfolio in June 2025 as part of its strategy to scale up and invest in both value add and long income assets.

St John’s Wood is a highly sought after, prime and iconic location, flanked by Regent’s Park, Primrose Hill, Marylebone and Maida Vale and close to key attractions and prestigious educational facilities. The high street has already undergone a substantial transformation in recent years and is set to further benefit from the launch of St John’s Wood Square on the site of the former barracks in 2028. It attracts strong footfall from the local community and visitors alike thanks to its unique architecture, village feel, copious green spaces and proximity to Central London.

P-Three’s team of Central London retail and leisure experts has shaped the landscape of some of the capital's most prestigious mixed-use neighbourhoods, crafting distinct identities and carefully curated tenant mixes across iconic locations including Battersea Power Station, Soho, Carnaby Street, Chinatown, Covent Garden, Elephant & Castle and Fitzrovia. Through strategic placemaking, P-Three creates vibrant destinations that drive footfall and help occupiers flourish.

Aprirose will draw on P-Three’s extensive insights, experience and relationships with premium retailers to deliver a destination high street that appeals to both local residents and visitors.

Richard Hughes, Head of Asset Management at Aprirose, said: “St John’s Wood is a one-off asset that has huge appeal and plenty of opportunity to add value and further prestige to its offer. We are excited to work with P-Three who are a dynamic and innovative placemaking consultancy to put in place a plan that will deliver for occupiers, residents and visitors, positioning St John’s Wood as a go-to location.”

Hannah McNamara, Co-founder of P-Three, added: “A thriving high street is vital for the health and vibrancy of a local area and St John’s Wood has all the ingredients to become a best-in-class retail and leisure destination in the heart of one of London’s most attractive neighbourhoods. We look forward to working with Aprirose to bring this stylish, modernvillage to life with the optimum mix of premium shops, bars and restaurants that reflect the lifestyle and rhythm of the area.”